Charities can benefit from shop campaigns, take a look at JL providing food for families

John Lewis are leading the way in creating 5 ways that customers can donate to their two preferred charity partners FareShare and Home-Start. The target of £5m will support at least 100,000 families.

You can read more about it here: https://fundraising.co.uk/2020/10/31/john-lewis-waitrose-announce-campaign-to-raise-5m-for-struggling-families/